1. What are your business’ strengths and unique selling points?
Peter W Beck has always been known for its high level of quality, exceptional customer service and keeping up with the latest technology in the field. We work personally with the customer on every casting job to ensure they get the best possible quality. Our team also have a stringent quality control process that allows each job to be completely traceable down to the details of the alloy batch that was used for the job.
We were recently interviewed as part of the Jeweller Magazine’s Australian Brands supplement and because we are 100% Aussie through and through we had the following to say…
When siting down to write this I realised that all of the plans we had put in place for the previous year, came to fruition through hard work and perseverance, so it’s important to set goals and continually revisit them to make sure you are on track. For 2015 we want to make ourselves even more efficient to match the changing economic climate by investing in Production. We are also investing heavily in IT to speed up our ability to communicate to the market, and give back to the retailers who support us so well.
- Peter Beck
Although things are tough at the moment, we still have a very strong industry that we should be proud of. When times are tough we need to get back to basics, and find those small opportunities that we may have forgotten about over the years. Develop traditional skill sets, learn new techniques, strengthen relationships with existing customers and mature your brand image and values.
Australians can also see a huge opportunity when looking outside of Australia. To the world we are seen as exotic and producers of quality goods, so we can use this to our advantage and market ourselves outside Australia. In our experience, Australian Made products are very well regarded and so the opportunities that lie overseas could potentially be huge.
- Peter Beck
2014 was an interesting and challenging year, and yet we achieved what we had set out to at the beginning of the year and even more in some cases. We successfully launched a brand new range of wedding rings never seen before in Australia, Spectrum, which have been very popular and we hope to expand this range in the New Year. Another goal we set out to achieve was to break into some overseas markets after attending the Hong Kong Trade Fair which we were thrilled to achieve. A big highlight for us this year was being the Principal Sponsor of the JAA Jewellery Design Awards. It’s always a great night to attend and celebrate our established and emerging jewellers.
- Peter Beck
Now internationally recognised as achieving Global Quality Standards, Peter W Beck meets ISO accreditation.
A challenge we still face heading into 2014 is that of a lack of apprentices in the industry. The intakes across the country have been very low and all industry members need to support the education system and apprentice schemes. The future of the Australian Jewellery industry is reliant on the intake of these apprentices.
- Peter Beck
As with every year, we will start 2014 with open eyes and minds. We have a few very large projects which we hope to wrap up in 2014, but also look forward to the opportunity to begin new projects as we discover new needs within the market place and our ever changing customer base.
- Peter Beck
We have accomplished a couple of big projects this year and they have definitely been highlights in our 2013 year. The first is our accreditation for ISO standards in Precious metal Assaying. This internationally recognized certification is a wonderful achievement and a credit to our Precious Metal departments who have worked solidly over the course of the year to meet these quality processes.
The second highlight of this year was the launch of our latest Consumer Campaign, ‘We Make Love’. We have had such a brilliant response from all of our customers regarding this groundbreaking campaign and consumer awareness of Peter W Beck is building by the day. We are thrilled to be able to provide all of our customers with the material for this campaign so they too can use it to further promote their businesses.
-Peter Beck